learn some tips and strategies to run your small business more effectively, direct from small business owners. Hosted by small business owner and marketing expert Rodger Roeser, owner of The Eisen Agency.
Business Focus featuring Host Rodger Roeser and guest Dan Cross
Dennis Devlin Appears with Host Rodger Roeser on Business Focus. Devlin is the president and owner of Consumer Clarity, a small business based in Greater Cincinnati that provides comprehensive market research and brand research to clientele. Join us as he shares his insights into running a successful small business.
President of The Marketing Zen Group
Click Here to Listen NOW! Shama Kabani
Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group – a global digital marketing firm. Shama is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company.com.
Shama holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. Through her web marketing company, Shama works with businesses and organizations around the world. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. Her first book, The Zen of Social Media Marketing (BenBella Books) was released in April, 2010 and was an instant hit.
When not working directly with her clients or shooting her show, Shama travels the world speaking on business, entrepreneurship, and technology. On the web, she can be found on Facebook at www.Facebook.com/ShamaKabani and on Twitter at http://www.Twitter.com/Shama.
Click Here to Listen NOW to Robert Bloom!
Robert H. Bloom is the former US Chairman & CEO of Publicis Worldwide and author of THE INSIDE ADVANTAGE: The Strategy That Unlocks Hidden Growth In Your Business and THE NEW EXPERTS.
According to Bloom, an inside advantage is the one strategic asset – one existing strength – that can form the foundation for future growth. In an interview, Bloom can discuss his business growth discovery process, which includes:
1. Who – Identify the core customer most likely to buy your product or service at the price point and in the quantity required for optimal profit.
2. What – Define the uncommon offering that your business will own and leverage.
3. How – Create the persuasive strategy that will convince your core customer to buy your uncommon offering versus all competitive offerings.
4. Own it! Implement a series of imaginative acts that will celebrate your uncommon offering and make it well known to your core customer.
Listen. Learn. Grow!
Click here to Listen Now to: AndrewGraft
Join our guest Andrew Graft, vice president of business development, for Access Development as he discusses the importance of “Affinity Marketing.”
About Access Development
Since our start in 1984, the Access mission has been to inspire consumer loyalty through the world’s best affinity marketing programs. Our programs are tailored to help organizations increase profits, improve retention, reach new customers, boost brand recognition … and whatever else your goals may be.
Affinity Marketing: Easy, Customizable
Employee discount plans, debit & credit card reward programs, member benefit services and customer appreciation gifts are just a few of the programs we’ve created for organizations around the world.
So whether you’re an employer, an association, a labor union, a resort developer, a bank, a card issuer, a PEO, a fundraiser, a real estate or mortgage broker or any business who wants to build a loyal following, Access has a program that will help you succeed.
Click Here to Listen to Yoon Cannon
Bio for Yoon Cannon
Business Growth Expert, Yoon Cannon has helped hundreds of companies gain dramatic results in your marketing, sales, strategic planning and leadership development. Yoon’s mission is to encourage, equip and empower Entrepreneurs, so you can accelerate explosive business growth! Having started and sold 3 of her own companies over the past 20 years Yoon understands the unique challenges of today’s business owners.
Yoon has been published in The Philadelphia Business Journal, JP Morgan Chase Ink Magazine, ASI’s Counselor magazine, W4 magazine and many others which you can access on her website. She is hired to speak often for many different Association events. Yoon is also a frequent guest expert on radio shows throughout California, Texas, Washington DC and more.
Her company is Paramount Business Coach based out of the Greater Philadelphia area.
www.ParamountBusinessCoach.com.
Click here to Listen NOW! Kat Gordon
Kat Gordon is the founder and creative director of Maternal Instinct, an agency of creative problem solvers for marketing to moms. Clients come to Maternal Instinct so that moms will come to them. Brands like Hawaiian Airlines, Cord Blood Registry, Mamapedia, and eBay hire Kat and her crew to create online and offline ad campaigns, brainstorm new business ideas, engage moms through social media, and advise them on future initiatives.
Kat’s 20-year advertising career spans both coasts: in New York and San Francisco where she worked at Hal Riney and Anderson Lembke. She has peddled products for every industry: credit cards, wine, cars, jewelry, hotels, software, phone service — and even picked up a Clio and a few ADDYs along the way. You can follow Kat on Twitter @katgordon, hear her speak at many marketing conferences, and subscribe to Maternal Journal, her agency’s blog at MaternalInstinct.com.
Some questions:
Listeners will learn: Why are moms such a desirable consumer segment? What are some common misconceptions brands have about moms? And, learn 3 musts for connecting with the mom market?
Click Here to Listen Now!!! Executive Coach & Biz Guru Katie B. Smith
Be a better boss, inspire your team to action, have a more productive and cohesive workplace — it all starts with “the man in the mirror.” Join us with expert executive business coach Katie B. Smith, as she shares practical ideas and strategies are making Monday the best day of the week!
Katie B. Smith is an Executive Coach. For the past 15 years, she has focused on strategic consulting on both sides of the fence: with business leaders to grow their executive teams, and with professionals seeking professional and personal fulfillment. Katie’s hands-on approach is direct, open and thought-provoking. She builds relationships founded on accountability and trust. Her goal when coaching clients is to raise awareness of the blind spots that can sabotage personal and professional growth. Katie helps her clients to create tangible goals with real personal meaning and build the internal accountability necessary to attain those goals in an easy and effortless way. A member of the International Coach Federation (ICF) and a graduate of Coach University, Katie lives in Golden, CO, and coaches clients all over the globe. For more information, visit www.katiebsmith.com.