Who says roofing isn’t sexy? Not us. Ameridian Specialty Services came to us with a conundrum: “No one knows who we are or what we do?”. And, after reviewing their existing marketing pieces it was clear they were smart to address that as the challenges of attracting clientele continues to get more challenging. So, we took them through our BOA process and developed an entirely new brand, brand narrative, and a proactive lead generation and experiential campaign. First thing, we changed the name to Ameridian Commercial, highlighting the fact that they only do commercial roofing. We created three divisions for the business: roofing, solar and maintenance then crafted a whole new, contemporary look in the development of new marketing collateral, online presence, and comprehensive CRM and lead generation activities. Things are definitely looking up!