When you’re a start up business, every penny and every second counts. For starters, the ownership is bombarded by all the operations things necessary to get a business successfully off the ground – so the things that actually bring in customers (ie: generate revenue) tend to fall by wayside or they’re done simply as a check off the list. So, when the Craft Beer & Wine Barn at the Wakeman Elevator made the decision to take the plunge into the competitive restaurant and retail industry, they put their trust in one of Ohio’s top branding and marketing firms – us.
The agency developed their new brand narrative and brand identity, working with them on front of house design, internal branding and signage, logos and menu design. The agency created their initial social media, eMail and experiential campaigns, directing not only the VIP soft openings, but the actual grand openings as well. Media relations, ongoing promotions, and a successful website launch have been major contributing factors to the astronomical growth of social media engagement and most importantly, lots of butts in seats returning again and again for great craft beer and fine Ohio and national wines.